I am a Human-Centered Experience Strategist working at the intersection of research, experience, and organizational environments.

Over the past decade, I have built expertise in service design, design research, and experience strategy, helping organizations navigate complex and evolving environments. My work is about bridging people's needs, operational realities, and business objectives to support better decision-making. I have led and contributed to multidisciplinary teams and supported the growth of human-centered design practices within large organizations. I believe better decisions are made when people truly understand the needs, constraints, and realities of those they serve.

I’m particularly interested in how research helps make complexity more understandable and keeps human realities visible within systems, services, and organizational transformation. I believe organizations make better decisions when they truly understand the experiences, and needs of the people they serve.

I have a strong interest in inclusive design, with experience ensuring that diverse user needs are considered and reflected in the experiences being designed.

I hold a UX-CX Master Certification from the Nielsen Norman Group (2021), and I’m currently exploring how AI and journey management can better connect insight, decisions, and real-world experiences.