I help organizations better understand the people they serve so they can design better services and make better decisions.

Over the past decade, I have built expertise in service design, experience strategy and research, supporting organizations operating in complex and evolving environments. I bridge people’s needs, operational realities and business objectives to guide decisions and design more relevant services. I have led and contributed to multidisciplinary teams and helped strengthen human-centered design practices within large organizations. I believe better decisions are made when people’s needs, constraints and lived realities are truly understood.

I integrate inclusive design and AI into my practice to support the evolution of services and organizations. I examine how AI is reshaping roles, behaviours and decision-making in order to design transformations that are effective, responsible and centered on people.

I hold a Nielsen Norman Group UX-CX Master certification (2021) and continue to build my expertise in journey management and service design to strengthen the connection between strategy, experience and transformation.