Élodie Zini. UX & CX + Design

Maximize the user feedback strategy with various methods
Align stakeholders and establish dynamic collaboration
Redefining the user experience online and on site
System Thinking, Digital interaction, usability
Measures the ergonomics of sites through direct observation of users
UX toolkit with users at the center of decisions
This site is my portfolio and is an overview of my professional work.
Over the past ten years, I have developed my interest and expertise in customer experience specifically Service Design, UX research methods, persona creation and customer journeys while continuing digital experience design. Over the past 3 years, I have also developed a growing interest in CX strategy and UX KPI, leadership and the facilitation of collaborative Design Thinking workshops. Idealist and a little rebellious, I find it imperative to advance human-centric experience design. Before that, I worked first as DA Web in various agencies in Montreal.
I’ve gained a lot of my valuable UX skills through real-world experience, and I’m always looking for more resources and techniques to be able to surpass myself. I actually had the pleasure of recently obtaining a Master UX-CX certification from the famous NNG group (Jakob Nielsen and Don Norman) in 2021. My book of the summer? Écrans verts by Beside. In particular the notion of digital sanctuaries, spaces without connection, which according to the author will perhaps be reserved for a certain elite, the connected mode becoming the default mode ... A bit like food with pesticides has become food by default and organic food is more expensive.
“Be yourself. Everyone else is already taken.”