I am a Human-Centered Experience Strategist working at the intersection of research, experience, and organizational environments.

Over the past decade, I have built my expertise in service design, design research, and experience strategy, helping organizations better understand user’s realities and navigate complex experience challenges. My work increasingly focuses on connecting insight to decision-making and supporting transformation and optimization efforts in large-scale environments. I combine strategic thinking with hands-on experience, staying close to the work and grounded in human experience. I have led and contributed to multidisciplinary teams, facilitated alignment across stakeholders, and supported the development of design research practice.

I’m particularly interested in how research helps make complexity more understandable and keeps human realities visible within systems, services, and organizational transformation. I believe organizations make better decisions when they truly understand the experiences, and needs of the people they serve.

I have a strong interest in inclusive design, with experience ensuring that diverse user needs are considered and reflected in the experiences being designed.

I hold a UX-CX Master Certification from the Nielsen Norman Group (2021), and I’m currently exploring how AI and journey management can better connect insight, decisions, and real-world experiences.